The decision to sell your home is one of the most important financial decisions you will make, yet many give little thought to finding the real estate agent best suited to create quality marketing to attract buyers with the highest and best offer.

92% of home buyers start their home search online. 65% of internet home buyers drove by or viewed a home they saw online. 44% of buyers first found their home they purchased on the internet (National Association of REALTORS® (NAR)).

Our marketing creates many online “touch-points” to attract today’s consumers looking to buy a home in Benicia.

We handle all marketing in house. We take over 150 high quality photos with a wide angle lens and use High Dynamic Range (HDR) software, color balancing and geometry correction techniques to create magazine quality photos of your home. These quality photos are not only used in our MLS but used throughout our marketing and also gets syndicated to many real estate searchable websites like REALTOR.com, Tulia, Zillow and others. Our team member Mike Bechelli is also a licensed drone pilot and if aerial photos are needed we have that covered as well. (use arrow keys to tab through examples).

We always include a brochure that gets posted in a box on the yard sign or is handed out to consumers at an open house. We also pass these out to other agents that have buyers looking for a home in Benicia. We feature our high quality photography, information and details about the property, the price, and we also include the link to the property website and the virtual tour. You never know where a buyer will come from (use arrow keys to tab through examples).

Good photography is probably the most important step in the process. Our MLS allows for up to 99 photos. We always include 50-70 High Dynamic Range photos. Most buyers start their search online and they use the photos to decide which homes to see and which homes to skip. The photos uploaded to the MLS also gets syndicated to other real estate searchable websites like REALTOR.com, Zillow and Trulia.

We create a property website with your home address as the URL. The website is “responsive” and can be viewed on a desktop, laptop, tablet or phone that includes our high quality photos, description, details, price, map to the property, and our contact info. The web address (www.427PanoramaDrive) is include in all our marketing. The website is optimized so buyers searching for Benicia Real Estate and Homes for Sale can find your property website. Take a look at some recent property websites here: www.448AspinwallDrive.com or  www.874DoverCircle.

We provide a rider that sits under the for sale sign that includes the website address. Passers-by can jot down the website address and view the photos/info in the comfort of their home or office. We’ve had potential buyers find our properties with this kind of marketing. Note: We now include a QR-Code so a consumer can view the property website by pointing their smartphone camera at the QR code.

We create a beautiful Virtual Tour of your home. We will include a minimum of 50 photos. The branded version is used in all our marketing. The unbranded version gets uploaded to our MLS so buyer’s agents can forward it to their clients. The virtual tour also includes property information and details, a map to the property, a link to the property website and a link to download the brochure

Here is a recent YouTube video created in house with drone footage and put to music. You can view more videos at our YouTube channel (see below).

YouTube is the second largest search engine (bigger than Bing, Yahoo, ASK and Yahoo all combined) and when a consumer searches the two most popular keyword phrases “Benicia Real Estate” or Benicia Homes For Sale” our active and sold video marketing shows up on the first page of results under the video category!

We will boost a property open house information to 8,000 to 15,000 people on Facebook. We target a 25-30 mile radius of the home’s address and use Facebook’s data analytics to target people “likely to move”, “follow Zillow, Trulia, REALTOR. com” and “other” real estate Facebook criteria to reach potential home buyers. As seen in the examples below we can expect 400 -800 post engagements clicking through to the property website we create for the home for sale.